Customized watches have gotten a bad rap. Long associated with aftermarket diamond “bustdown” bling, or all black PVD coatings, nothing destroys a watch value more. BUT, we are now entering a new era of ultra-high level “tuners” – led by Artisans de Geneve whose customization can actually INCREASE the value of a Rolex or Patek, and take it to the NEXT LEVEL. ADG brings true bespoke watchmaking and top-level craftsmanship to the table.
Check out the video below which explains the investment thesis for Artisans de Geneve and why we will be seeing more of these watches at auctions in the future.