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We interview @whichwatch63 a Ferrari and “Heavy Hitter” Watch enthusiast as we discuss his “collecting journey” from Casio, Tissot and Movado to the best of Richard Mille, Audemars Piguet…and yes. ROLEX.
Today we take a deep dive into the creation of the Rolex GMT Master and it’s deep roots in aviation history. Sotheby’s is auctioning a Rolex “Pepsi” GMT-Master 1675 once owned by Chuck Yaeger on April 5 2024. What was Chuck Yaeger’s role in the popularity of this watch with pilots worldwide?
The Rolex GMT is the watch most associated with pilots and aviation. Legendary test pilot Chuck Yaeger, the first man to fly faster than the speed of sound, was a Rolex fan since the late 1940’s. There is also strong evidence that Chuck Yaeger had input into the development of the Rolex GMT, which was then popularized by Pan-Am pilots. Since then, the Rolex GMT has been the top choice for pilots world-wide. Check out this article on the history of Rolex GMT and aviation. Sotheby’s is auctioning this 1970’s Rolex GMT (shown below) formerly owned by Chuck Yaeger with…
Customized watches have gotten a bad rap. Long associated with aftermarket diamond “bustdown” bling, or all black PVD coatings, nothing destroys a watch value more. BUT, we are now entering a new era of ultra-high level “tuners” – led by Artisans de Geneve whose customization can actually INCREASE the value of a Rolex or Patek, and take it to the NEXT LEVEL. ADG brings true bespoke watchmaking and top-level craftsmanship to the table. Check out the video below which explains the investment thesis for Artisans de Geneve and why we will be seeing more of these watches at auctions in the future.